The Brands On The Scene Of 2018

In a time where competition amongst the fashion industry is at an all time peak, it can be tricky for consumers and fashionistas to stay informed with the real trendsetters. So, this week, we’ve looked into some of the best emerging brands and designers who are taking the year by storm.

Han Wen
New York based designer Han Wen graduated from Parsons School of Design and was recognised by the CFDA as one of 12 2016 Design Graduates. After presenting his thesis collection during London Fashion Week, Wen launched his eponymous label. Toying with structure, the Chinese-born designer uses fabric manipulation to create versatile silhouettes with detailing such as metal rings, silky ruffles and flamboyant prints. The designer’s avant-garde approach to style, emphasised by his precise attention to detail, explains the real buzz surrounding the future prospects career.

Giuliva Heritage Collection
Italian duo Gerardo Cavaliere and Margherita Cardelli have entwined their talents - one being the owner of a made to measure atelier and the other a luxury communications agency - to form Giuliva Heritage Collection; a brand born out of the appreciation for natural heritage and exploration. Taking the ‘borrowing from the boys’ to the extreme, Cavaliere applies the traditional Napoleonic styles she learnt during her time as a tailor to create the perfect, timeless pieces for women. Her collections promote confidence, elegant craftsmanship and a prevalent attention to detail - the tweed trench coats are to die for.

Marine Serre
Last year’s winner of the prestigious LVMH Prize for Young Designers, Marine Serre, has to be noted when talking about rising stars. After winning the illustrious award, the French designer quit her day job at Balenciaga to expand the team behind her at her own brand. Her debut collection at Paris Fashion Week last year was one of the highlights of the event and ignited a level of excitement comparable with that of the Vetements debut in 2014. Lauded for her unique construction methods, self-describing her work as “an ongoing exploration of form and function”, the La Cambre graduate will truly conquer the industry.

Molly Goddard
Born and raised in London, Molly won the British Emerging Talent award at the 2016 Fashion Awards and just lost out to Madame Serre for the 2017 LVMH Prize. She did, however, also recently win the prestige BFC/Vogue Designer Fashion Fund, beating the likes of Marta Marques and Paulo Almeida, David Koma and Huishan Zhang. Her strengths lie in hand-craft techniques such as hand pleating, smocking and crocheting, hence her MA in Fashion Knitwear from Central St Martins. Her collections are already held in some of the most prestigious stockists in the world, including the likes of Dover Street Market, Browns and Trading Museum Comme des Garcons. She is also just about to release her new book in collaboration with Tim Walker, so keep your eyes peeled for that one!

You may have spotted this ultra-feminine label on the feeds of the coolest IT girls around. Elliette was born from Founder and Creative Director Ellen Quade’s desire to fill her wardrobe with items of clothing she wishes she had but could never find. Launched last year, Quade uses beautiful embroidery, bold florals and feminine silhouettes to create effortless vintage pieces interpreted for the modern woman. Get ahead of the game this summer with Elliette’s assortment of dresses, skirts and blouses that can be bought on her website now.