The Best Campaigns of AW18

The way a product is marketed is almost as important as the product itself. The campaign used for the release of a new collection is the first snippet a potential buyer has of the product and a summary of the brands season, inspiration and influences. Here, we look at some of the best campaigns from the AW 18 collections.

Model: Alyssa Traoré
Photographer: Sam Rock

Carolina Herrera
Models: Edie Campbell and Manuela Sanchez
Photographer: David Sims

Designer: Ricardo Tisci

Model: Kendall Jenner
Photographer: David Sims

Model: Gigi Hadid
Photographer: Harley Weir

Alexander McQueen
Model: Shanelle Nyasiase
Photographer: Jamie Hawkesworth

Stella McCartney
Model: Nina Marker
Photographer: Johnny Dufort

Photographer: Steven Meisel

Michael Kors
Model: Binx Walton
Photographer: Inez & Vinoodh

Yves Saint Laurent
Model: Kate Moss
Photographer: Inez & Vinoodh

Photographer: Glen Luchford

Model: Selena Gomez
Photographer: Steven Meisel