Molly Goddard Wins Fashion Fund

Last night at London’s Mandrake Hotel, months of planning came to an end as an expert panel of judges chose the winner of the BFC/Vogue Designer Fashion Fund. British talent Molly Goddard fended off the competition; Marta Marques and Paulo Almeida of Marques Almeida, Huishan Zhang, Rejina Pyo, Samantha McCoach of Le Kilt, and David Koma, to take home the top prize of £200,000.

The BFC/Vouge Designer Fashion Fund was sponsored by Vogue, Burberry, Harrods,, Label/Mix, Paul Smith, Rodial and Topshop and is enjoying its 10 anniversary this year. Competitors were asked to lay out their business plans and collections in front a judging panel, which was headed by Vogue’s editor-in-chief Edward Enninful OBE and British Fashion Council CEO Caroline Rush CBE and included industry heavyweights such as Jourdan Dunn, Burberry chief marketing officer Sarah Manley, Harrods chief merchant Helen David, Label/Mix creative director Gemma Metheringham, journalist Sarah Mower, president Xia Ding, Rodial founder Maria Hatzistefanis, Topshop CEO Paul Price and designer Erdem Moralioglu. Enninful could not speak of Goddard higher."[She] is an original. She has a singular vision and an extraordinary focus that has propelled her label to an international level. A playful edge and a strong DNA make for a singularly off-beat formula. She is the definition of talent and what Britain does best in this creative industry."

Based in east-London, Goddard’s tiny team of four have been impressing fashion lovers across the world since her launch in 2014. Her attitude and dedication to fashion epitomises her success over the past few years, although it was never guaranteed. “I failed my masters, I had nothing to show for those two years, and I needed something, imagery, so I could get a job,” she said. “I did the party presentation” – a get-together of friends, wearing her clothes – “because I thought I’d get a job. But then we got orders. I didn’t have any set-up so it was just me, sewing away. Then, it’s like, ‘Molly Goddard, the brand!’ and I think, God, I never even decided that that’s what I wanted to call it! I should have named it something wild.”

Known for her exaggerated proportions, puffs of tulle and smocked dresses inspired by children’s clothing, Goddard will go down with a prestigious set of previous winners including Christopher Kane, Erdem, Jonathan Saunders, Mary Katrantzou, Mother of Pearl, Nicholas Kirkwood, Palmer//Harding, Peter Pilotto and Sophia Webster. When asked what she will do with the money, she said, “I’d love to hire someone who can help with product development...I want to make the best of everything – more interesting, more exciting clothes!”

Attention product developers!