Presenting Victoria Beckham Beauty
2019 not only marks the 10-year anniversary of Victoria Beckham’s fashion empire, it will also see the launch of her own in-house beauty brand that will incorporate make up, skincare, fragrance and wellness.
No stranger to beauty, Victoria Beckham famously dipped her toes into the beauty industry in 2016 with her first capsule collection with Estée Lauder, where 14 limited edition products sold out quicker than you could spell, well, ‘Victoria Beckham’.
Based in New York, the business model is set to be digital-native and direct to consumer, selling only on victoriabeckham.com. Her new business venture will be headed by co-founder and CEO Sarah Creal, who has 25 years of experience in the beauty industry. Sarah most recently served as the Head of Global Makeup Development and Marketing at Estée Lauder where she worked closely with Victoria on the aforementioned capsule collection, Victoria Beckham x Estée Lauder.
Announcing the news Victoria Beckham said “I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life" She continued “I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn't new to me. Just like I spend so much time in the fitting room getting to know what my customers want to wear, I'm going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It's important for me to know what they want”.
As the beauty industry continues to thrive, it's certainly an exciting time for Victoria Beckham to enter the market. We’ll be sure to keep an eye on her exclusive YouTube channel for brand and product updates. Watch this space.